i love the super bowl for lots of reasons, but one of the draws for me is the cool commercials. in this season of really creative advertisements, the following, in my opinion, will be hard to top this sunday. if i needed someone to advertise something for me, i’d do my best to hire the folks who put this spot together. it’s simple. it’s subtle. it’s effective. no matter which side of the issue you take, it is difficult to muster any sort of negative response to the presentation of this ad. this is the kind of smart thinking we need more of. this is the sort of moving spirit that can win the day.